Do It Yourself

“Do it yourself” is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

In Do it yourself (DIY) individuals engage raw and semi-raw materials and parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g., landscaping).

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

The term “do-it-yourself” has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities.

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